What is Social Media Optimization?

Social Media is the process of gaining traffic or attention through social media sites.Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

social media optimization course

Topics Covered

  • What is social media?
  • How can social media help my business?
  • Social Media Training: The Big Picture
  • Conversations, relationships, word of mouth and transparency
  • The key Social Media tools and networks
  • Establishing your online identity and message
  • The consolidated approach
  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on
  • acebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • How can Facebook be used to aid my business?
  • How does Twitter work?
  • Setting up a Twitter account
  • Re-tweets, hashtags and lists
  • Managing and enhancing Twitter with apps
  • Tweeting rich media
  • Introduction to LinkedIn
  • Why LinkedIn is key and its place in the social media and business worlds
  • Setting your LinkedIn strategy
  • Getting your Settings right for you
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on LinkedIn
  • Getting your message across on LinkedIn
  • Building your brand on LinkedIn
  • Creating the right profile: the cornerstone of your LinkedIn activity
  • Developing your profile to attract new prospects and clients as well as acting as social proof for referrals and word of mouth
  • Developing your network to increase your reach and visibility
  • Methods and approaches to extend your network
  • Using the advanced search facilities to find new potential prospects and target new businesses.
  • Raising your profile and marketing yourself, your company and services
  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • Updates: how to use them best without re-inventing the wheel
  • Groups: participating sensibly and establishing your own
  • Recommendations, messaging, endorsements and other on site tools
    Company tools and coordinating activities