In this online world, it’s simply not enough to put up a website and expect customers to come pouring in. Search Engine Optimisation (SEO) is now a key marketing activity for most businesses.

This SEO class by ISM, takes the “voodoo” out of SEO by offering practical tools and a methodical approach to improving an online presence.

Seo Training in lahore



Search Engine Optimization is a recent addition to the advertising and marketing sector key strategies. This course helps you understand how search engine work and find site, but that it requires simple clear planning and sound web development and clear communication techniques.

Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.


  • Know why SEO is important
  • Understand the key terms & concepts
  • Implement effective back-linking & search engine marketing plans
  • Learn the difference between on-page SEO and off-page SEO
  • Learn how to optimise images and videos
  • Understand how to conduct keyword research & analysis
  • Learn best practice techniques for creating written content
  • Understand common mistakes and how to avoid making them

Course Track

SEO Analysis of Website

  • Website Analysis
  • SEO Competition Analysis
  • Keyword Research
  • Keyword Finalize
  • Search Engine Optimization Strategy Analysis
  • Initial Ranking analysis

On page SEO Optimization

  • Website Structure Optimization
  • Content Optimization
  • Image Optimization
  • HTML code optimization
  • Meta tag creation & optimization
  • HTML Sitemap creation
  • Web master tools
  • Analytics Setup & Monitoring
  • Robots.txt Optimization


Off Page SEO Optimization

  • Google Base Optimization (Google My Business)
  • Reputation building
  • Book marking
  • SEO Content writing
  • Quality link building
  • Article submission
  • Press Release Creation
  • Blog commenting
  • Forum posting

Search Engine Marketing

  •  Slide submission
  • Pay per click (PPC) campaigns
  • Search Engine Marketing Research
  • Video Marketing
  • Image marketing